30 Point Strategies

As a business and marketing strategist, I help entrepreneurs unlock new opportunities and solve complex problems. My operating experience as a tech CEO, corporate marketing executive and business consultant informs how I develop and implement strategic plans that deliver winning outcomes.

I’ve spent the better part of my professional life launching new businesses and products, and optimizing mature brands in the consumer, tech, media and health sectors. Some of my favorite engagements include: producing tv shows for GM; creating Walmart’s first-ever beauty editorial brand; developing the Justworks brand; and launching and leading Hark Wellness, a VC-funded start-up reimagining hearing healthcare. With each of these jobs I place brand at the center, because I’m a firm believer that meaningful brands perform better and add equity.

My expertise lies in helping entrepreneurs develop their brand, tell their story and acquire new customers.