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Peppered Labs

Revitalizing brands and websites for professional service providers and B2B businesses.

Natalie Horner

At Peppered Labs, we revitalize brands, websites, and create no-nonsense marketing strategies for professional service providers and established B2B companies.

Our expertise lies in helping businesses navigate change, ensuring that their strategies are not just effective today but aligned with long-term success.

I founded Peppered Labs out of frustration with the industry's status quo—brands without purpose, overly complex go-to-market strategies, and a persistent disconnect between sales and marketing. Too often, businesses are handed off from senior leadership to junior staff and locked into retainer contracts that don’t deliver results. At Peppered Labs, we stick to a proven process that delivers. I’ll challenge your business strategy, sharpen your positioning, and help you build a brand that not only resonates but also drives revenue.

We’re here to make your brand clear, compelling, and profitable.

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What brought us to this valley

I moved to Colorado in 2012 from a small rural town in Kentucky, seeking mountains and sunshine. I quickly fell in love with the West Slope region and, along the way, met an 'OG' West Sloper—now my husband, Alex. We’ve made our home in Durango, where we live with our two dogs, Carl and Archer. Though based in Durango, we spend plenty of time visiting friends in the Roaring Fork Valley and seeing family across Steamboat to the Front Range—Colorado is home. I'm proud to be involved in this community as a mentor with Startup Colorado and SCAPE, a board member for Big Brothers Big Sisters Southwest, and a previous speaker and track captain at West Slope Startup Week. These roles allow me to contribute to the incredible talent and entrepreneurial spirit that make the West Slope such a vibrant place to live and work. I look forward to connecting with you and building something great together!

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